The SABIC Brand

Delivering Chemistry that Matters

Building and protecting a strong brand is essential today for any large organization. It drives greater differentiation and customer loyalty, and brings additional benefits, including enhanced employee loyalty and advocacy.

Brand building is no easy feat and requires companies to make a promise to customers – and deliver. To succeed in today’s marketplace, a brand must also be authentic – as customers will be more drawn towards a market leader that is genuine in what it stands for. 

OUR PURPOSE – CHEMISTRY THAT MATTERS™

At SABIC, our brand purpose defines what we stand for and seek to achieve as an industry leader. We’re focused on one purpose: “Chemistry that Matters™”.  

For us, “chemistry” goes beyond applying science and technology to enhance the supply of essential materials to the world. It is how we work, to build long lasting relationships of trust. What matters is making a meaningful impact for the customers and communities we partner with, so that we succeed and grow together.

Our purpose reflects our role as an innovative solutions provider in the global chemicals industry, instils trust in our customers and keeps us on track to achieve our strategic vision of being the preferred world leader in chemicals.

OUR VALUES AND COMMITMENTS

Our values are the heart of our purpose. They guide how we act and behave each day:

• Inspire: We generate pride and commitment to make an impact
• Engage: We connect with others to achieve more together
• Create: We find and embrace new and better ways of working
• Deliver: We take responsibility to drive meaningful results

More than what we say, it’s what we do that matters. We hold ourselves to our three commitments and live up to the promise we make through Chemistry that Matters™. We are committed to driving performance for our customers, ensuring long-term dependability and are building valuable relationships.

A VEHICLE FOR PARTNERSHIP

The SABIC brand is a vehicle for partnership, connecting our talented and ambitious people with likeminded collaborators across an array of global industries. It is underpinned by a focused strategy which inspires partnerships that propel the business towards accelerated growth and new markets. 

To differentiate itself in a crowded marketplace and signal a commitment to working collaboratively with the agri-nutrients sector, SABIC consolidated its agri-nutrients businesses under one unified brand – SABIC Agri-Nutrients Company. Its transformation journey reached completion at the start of 2022 through Project Transfusion, which established an agile operating model able to respond to the unique challenges of the agri-nutrients industry. 

The creation of SABIC Agri-Nutrients Company represents an evolution of our brand strategy, utilizing the existing equity of SABIC, while at the same time, underlining our commitment to the global agri-nutrients market in the branding approach. It will further enable us to drive the value of our master brand while, in parallel increasing differentiation in the agri-market.

GROWING IN STRENGTH

Over time, SABIC’s brand has grown to reflect its transformation from industry “follower” to “leader”. Since 2014, the SABIC brand has experienced year-on-year growth, more than doubling in value. 

In 2024, our brand value grew to US $ 4.719 billion – an increase of 1% compared to the previous year – establishing it as the world’s second most valuable brand in the chemicals industry and a spot among the top 500 brands globally.

Our ongoing Global Advertising Campaign continues to showcase our commitments to driving customer performance, ensuring long-term reliability, and establishing valuable relationships based on trust. 

Ultimately, our brand’s evolution reflects the increasingly positive perception of the business among our key stakeholders over time. The confidence and trust of the SABIC brand reflects our culture and belief that what matters is making a meaningful impact through the delivery of Chemistry that Matters™.