CHINAPLAS 2018: SABIC highlights market-facing solutions to address the needs of the China market

SABIC is using Chemistry that Matters™ to address market trends and challenges in key industries with innovative solutions in China. That was the message SABIC brought to the audience at Chinaplas 2018.

SABIC, a global leader in the petrochemical industry made its shining presence known at Chinaplas 2018 with a premium booth highlighting solutions in packaging, automotive, building & construction and consumer goods. By actively participating this Asia’s number one trade fair in the plastic and rubber industry, the company underlines its vision of driving performance for customers through improvements and innovations in its products and solutions that help its customers to achieve their goals.

Recently, SABIC has further expedited its global transformation in the Petrochemical business by introducing customized marketing strategy to three new segments: caps & closures, personal hygiene, and thin wall packaging. Together with the existing three market segments of automotive, pipes & utilities and foam, the new market approach will accelerate the pace of the company’s innovation and responses to changing market trends more quickly, enhance its ability to provide dedicated, tailor-made solutions to its customers and strengthen collaborations with them in focused industries.

With a more market-focused strategy, SABIC listens to the market and customers and sees increasing trends and opportunities. Our new segments will drive tailored technologies and new products to address evolving market needs. Improvements in hygiene awareness and convenience, for example, have led to the use of Phthalate-free (PHF) and lightweight polymer solutions. SABIC’s PHF polypropylene (PP) fibre for personal hygiene products can help to support consumer wellbeing while complying with hygiene regulations and providing increased functionality and cost efficiency.

As China is the key strategic market for SABIC’s petrochemical business, the transformation progress allows SABIC to capture local market trends quickly and meet customer needs more efficiently. SABIC’s NEXLENE™ process technology showcased at Chinaplas enables the creation of specialty polyethylene products to meet the increased demand for flexible packaging. Our continuous innovation globally will further enable us to address customers quickly. The recent breakthrough is SABIC’s own proprietary metallocene catalyst C6 LLDPE technology. Metallocene catalyst is the most advanced technology in producing highly differentiated and value-added PE products for various applications that required exceptional properties, which will enhance our leading position as top PE supplier in the world.

Abdulrahman Al-Fageeh, EVP, Petrochemicals for SABIC said, “As a partner for sustained and inclusive growth in China’s petrochemical industry, SABIC drives the performance of our customers through our market-facing approach and differentiated value-offerings, to deliver CHEMISTRY THAT MATTERS™. SABIC’s presence at Chinaplas this year is a key way to demonstrate our commitment to continuous innovation and collaboration with our customers in China. We will further increase differentiation by focusing on market-oriented applications and developing products and solutions that cater to our customers’ needs.”