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Relying on SABIC's local experience and ability to provide support by sharing knowledge across multiple domains for local customers to overcome ongoing challenges.
WHAT WE DO
MISSION
Support the existing SABIC local customers across multiple areas to drive sales growth leveraging all elements of Nusaned™ initiative value proposition.
VISION
To enable economic growth through the development of Saudi downstream to grow competitively in the market to achieve Vision 2030 goals.
Driven by “SABIC Value”
INSPIRE
Local market in alignment with Vision 2030 goals.
ENGAGE
To identify SABIC investors and local customer challenges.
INNOVATE
Required support through ‘Nusaned™ Excellence’ Program.
DELIVER
Growth for SABIC customers and development of downstream industries.
Why CDP?
Recently, SABIC’s customers (mostly SMEs) are facing aggressive competition in the market, which has affected their growth.
CDP + Nusaned™ Excellence
Scale-up/ Transformation Support
Enabling access to expertise, funding, workforce training, etc.
Turnaround Restructuring Support
To customers facing financial distress, working capital mismanagement and operational issues.
SABIC’s sales to “small” and “micro” customer segments, accounting for ~ 50% of sales, is on a downward trend.